Samsung Unpacked event had double the viewership of the Oscars null

Are technology and smart devices a bigger draw than sports and movies, two of the traditional crowd pullers on live telecasts? Well, you will answer in the affirmative if you go by the numbers that Samsung’s headline-grabbing Unpacked event managed to put up on the board.

According to Samsung, the first online Galaxy Unpacked event, which was streamed from Korea on various online channels, had a whopping 56 million viewers in accumulated aggregate. The last year’s event had a viewership of around 44 million.