Chrome will soon highlight the web’s fastest sites – but only if you’re using Android Google Chrome

Google is on a mission to make the web a better place, and had previously talked about shaming sites that load slowly with a warning tag for would-be visitors. But now the company has started to roll out a system that works the opposite way, highlighting sites that offer better performance.

The new ‘Fast page’ label will be awarded to site that deliver a better user experience. Google says that it will use signals from the Core Web Vitals metrics to measure factors such as page load times, site stability and so on.