Mobile business messaging volumes to reach 2.7 trillion in 2020 Enabling RCS

The number of mobile messages sent by businesses is set to increase by ten per cent to 2.7 trillion in 2020, with increased demand for online retail services a major factor.

A study conducted by Juniper Research said the coronavirus pandemic and associated lockdowns had led to a surge in eCommerce activity, which in turn had increased the number of messages used to inform customers about order confirmations, dispatch notifications and tracking information.