EE’s Cassie Kirkham is crowned 2020 Shop Idol! null

Over the last eight months we have been searching for the UK’s best mobile phone salesperson via our Shop Idol competition in partnership with Samsung.

Shop Idol is the UK-wide search for the nation’s ultimate mobile store salesperson. Hundreds of entrants from every major retailer take part in Mystery Shops, interviews and challenges to determine their product knowledge, customer service skills and of course, their sales power!