Vivo enters European smartphone market for the first time Vivo X51 5G

Vivo is entering the European market for the first time, targeting consumers in the high-end and price-conscious mid-range segments of the smartphone market.

The company is one of several Chinese vendors to have enjoyed considerable success in their homeland over the past decade. A large domestic market, feature-packed handsets and low brand loyalty have allowed it to become the second biggest manufacturer in China behind Huawei.