Micromax’s In Series phones will debut on November 3 null

Indian smartphone maker Micromax is starting its second innings. Its co-founder Rahul Sharma teased the launch of new “In” series a few days back. After a leak that revealed specifications of the upcoming devices, the company has finally announced that the new series will debut on November 3.

The launch invites shared with a few journalists read “Aao karein Cheeni Kum” making it clear upfront that Micromax is taking a dig against the Chinese smartphone makers who have been ruling the Indian smartphone market. Apart from the sly pun, the invite also carries the launch date.