Huawei to sell the Honor brand: here’s what that could mean for your next phone Honor

After weeks of speculation, Huawei has confirmed it is selling its Honor sub-brand of smartphones to a separate company so the brand can “make it through this difficult time”.

Huawei confirmed the sale in a blog post, where it stated the Honor brand will be sold to Shenzhen Zhixin New Information Technology Co., Ltd., and it will see that company acquire all the business assets.