Apple reveals its plan to make the App Store better for SMBs App Store

Apple has officially opened enrolment for its new App Store Small Business Program to help individual developers and smaller firms earn a larger cut of the proceeds from the apps they create. The program offers a commission rate of 15% for all developers that earn less than $1 million a year once Apple has taken its portion of the profits.

“Enrollment is now open for the new App Store Small Business Program, designed to accelerate innovation and help propel your small business forward,” an Apple update reads. “Featuring a reduced commission rate of 15% on paid apps and in-app purchases, this program helps you invest more resources into your business so you can continue building great apps. The vast majority of developers on the App Store who sell digital goods and services are eligible — simply complete a short enrollment form.”