Opinion: Did Xiaomi just take a leaf out of OnePlus’ marketing book? Xiaomi Mi 10i

The smartphone industry, especially the segment focusing on the budget and mid-budget segment, has cut-throat competition and that is probably why we have some Chinese vendors operating on a razor-thin margin on hardware sales and generating revenue using other means.

When the competition is so stiff, you’d often see brands either pulling each other down or even aping designs and features. And why not? Since its business and just as in sports, gamesmanship is allowed, though to some it might impinge on ethics and integrity.