Google wants to limit how much your Android phone knows about you Android

Google is working on an anti-tracking feature similar to Apple’s own App Tracking Transparency solution, but the company wants to limit data collection and cross-app tracking on Android devices.

According to Bloomberg, Google is in the early stages of exploring ways to improve privacy for Android users. Although Google’s initial proposals for the feature are not believed to be as stringent as those being pushed by Apple, the fact that such as feature is being explored at all suggests that the company realizes that achieving some level of privacy within an ad-based funding model is important for consumers.