Carl Pei’s Nothing acquires now-defunct Essential Carl Pei

Carl Pei’s new hardware startup known as Nothing has been making headlines over the last few weeks. All Pei did during the first few weeks of revealing the brand was to announce funding by Google Ventures but there was little else. 

Now, we are hearing reports that the company has acquired the rights to a defunct brand called Essential, which incidentally is owned by Andy Rubin, the creator of Android and founder of the said brand. A report published on 9to5Google claims the process started way back in November 2020 and was completed last month.