Indian offline retailers allege Samsung of favouring online sales Samsung Logo

The offline smartphone market is an extremely tough proposition considering the amount of money and efforts that small retailers need to invest in building up their stores. Given the fact that the world came to a standstill due to the pandemic-forced lockdown and its impact on the economy thereafter, brick and mortar stores are finding it extremely difficult to survive.

This condition is further amplified when major brands release their products primarily on online channels like Amazon and Flipkart coupled with additional discounts and promotional offers.