Philips 4K TV sound systems can now be calibrated to your ears Philips TV 2021

New Philips TVs launching in the UK and Europe this year will include a new audio technology, one that helps users calibrate their TV sound system to their specific hearing needs.

The Mimi Sound Personalisation feature, announced to coincide with World Hearing Day (March 3), allows TV buyers to “personalise their TV audio to their unique hearing profile by taking a short hearing test” on “an iOS or Android handset or tablet.” The test will create a “Hearing ID profile” you can sync to your television – meaning you won’t have to fiddle in the sound settings to get audio output that actually works for you.