T-Mobile will soon automatically enroll customers in a new ad targeting program Renovated Headquarters

The US telecom T-Mobile has revealed that it will soon start automatically enrolling its customers in a new program that will use their web and device usage data for its own as well as third-party advertising.

First spotted by The Wall Street Journal, the mobile carrier shared details on its new program in a privacy policy update sent out to its customers. The program will go into effect beginning at the end of April but T-Mobile customers do have the option to opt out of it.