Why the OnePlus 9 Pro’s sensor is more exciting than its Hasselblad logo OnePlus 9

The arrival of the Samsung Galaxy S21 in January seemed to suggest that zoom would be the next big battle ground for the best camera phones – but the imminent OnePlus 9 series clearly has other ideas.

The next big Android phone launch of the year, which will be revealed on March 23, has instead been built around OnePlus’ new three-year partnership with Hasselblad. This will see the OnePlus 9 series benefit from ‘Natural Color Calibration’ processing that the company says will part of “our greatest leap forward in mobile photography yet”.